Swindon-based entrepreneur launches crowdfunding campaign to build all-inclusive adventure play centre
A Swindon family are crowdfunding to create an inclusive adventure play centre in their town to cater for all children including those with mobility issues. They believe this is lacking in local provision and are determined to do something about it
Ogeg Ltd, a family-run business founded by Matt Jeffery, has embarked on an ambitious crowdfunding campaign to raise £65,000. The funds will be used to establish an all-inclusive adventure play centre in the Swindon area, designed to cater to children of all abilities.
Ogeg Ltd, named after the initials of Matt’s children, Ollie and Erin, is committed to creating a play centre that upholds the values of inclusivity, environmental sustainability, and educational exploration. With over 40 years of combined experience in early years teaching, the team at Ogeg Ltd is well-equipped to deliver a unique play experience that transcends traditional playgrounds.
A Vision for Inclusivity and Sustainability
The Ogeg Adventure Play Centre aims to distinguish itself through its dedication to inclusivity. The centre will be designed to accommodate all children, including those with disabilities. A significant focus will be placed on environmental sustainability, encouraging children to explore, play, and learn through adventure while fostering a sense of care for the environment.
Matt Jeffery envisions the adventure play centre as a space offering a variety of amenities tailored to entertain and cater to every guest. Inside, visitors will find a distinctive soft play zone equipped with sensory tools and wheelchair-accessible play structures. Outside, the centre will feature play equipment suitable for all children, including those with mobility needs.
Addressing a Community Need
Having visited numerous play centres in the local area, Matt and his family identified a significant lack of inclusive facilities. Many existing centres were either inaccessible or unaccommodating for wheelchair users and children with other disabilities. Matt aims to change this by creating a space where all children and their families feel welcome and supported.
“We are incredibly passionate about this project because we firmly believe that every child, regardless of their abilities, deserves a place where they can play, learn, and explore in a safe and welcoming environment,” said Matt Jeffery, founder of Ogeg Ltd.
Funding and Community Engagement
The funds raised through the crowdfunding campaign will be allocated to securing a suitable location, covering planning and initial build expenses, and purchasing materials and equipment for both indoor and outdoor areas. This includes costs such as planning fees, refurbishment, car park suitability, website development, signage, marketing, and initial operational expenses.
Ogeg Ltd is also committed to giving back to the community. Initially, they plan to donate 5 per cent of all profits to charities focused on children and the environment. The team also intends to volunteer in local projects, such as litter picks, tree plantings, and community events.
Inspired by a Family Adventure
The inspiration for the adventure play centre came from the children’s book “Adventures with Ollie, the Lost Hat,” written by Matt two years ago. The book, based on an adventure with their son Ollie, sparked the dream of creating a place where all children can embark on their own adventures.
Matt’s family is deeply involved in the business. His father, Graham, is actively searching for the right location, ideally semi-rural but accessible from Swindon. Matt’s mother and sister are working on concept ideas for the centre, along with planning sessions and activities. Matt’s wife, Katie, is handling the finance and business aspects, ensuring the numbers add up. And of course, the children, Ollie and Erin, are testing everything and providing their ideas on what to include.
Join the Adventure
Ogeg Ltd invites the community to support their crowdfunding campaign and help bring this inclusive adventure play centre to life. With the community’s support, they hope to create a space where every child can play, learn, and explore in a safe and welcoming environment.
